After Decoration
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Design in Details
The design strategy for David Jones’ interior space was built around crafting a multi-sensory experience. The core focus was guiding customer movement, creating visual focal points, and blending luxury elements with soft, inviting forms. Bold colors like yellow and white, paired with precise lighting, ensured each zone had its own identity while remaining cohesive with the overall concept.
Execution supervision aimed to preserve design integrity and deliver the concept faithfully. Every element—from curved shelving to brand posters—was carefully selected and placed to visually and emotionally narrate the brand story. This strategy transformed the store into more than a retail space; it became a canvas for living the brand’s lifestyle.
Incredible Result
This project was shaped by an “Incredible Design” approach—where every detail exceeds expectations. Curved forms, bold color combinations, and artistic lighting create a space that is both visually stunning and highly functional. The design invites customers not just to view products, but to emotionally connect with them.
Incredible Design here means crafting a space that lingers in the visitor’s memory. Each zone of the store is like a theatrical stage, narrating a story of boldness, beauty, and modern lifestyle. The design doesn’t just highlight the product—it transforms the brand into a tangible experience.
