David Jones, with its focus on luxury products and premium customer experience, required a space that was functional, visually refined, and inviting. The store in Esfahan was designed to create a modern, organized environment aligned with the brand’s identity—where architecture transforms shopping into a visual journey.

Handbags are displayed on sleek black shelves against crisp white walls, illuminated by focused spotlights that enhance contrast and draw attention to the products. Geometric forms, neutral tones, and strategic lighting maintain visual clarity. The side mirror and staircase add depth and movement, making the space dynamic and layered.

Execution involved precise coordination of lighting, product layout, and material selection to ensure full alignment with David Jones’ brand standards. Every part of the store—from the entrance to the interior walls—was crafted to deliver a unique, luxurious, and well-structured experience for customers.